ELKINS, W.Va. — Davis & Elkins College Athletics has announced a new partnership with Influxer, expanding Name, Image and Likeness (NIL) opportunities for Senators student-athletes while giving fans a new way to support them.
Through the partnership, Davis & Elkins student-athletes will have access to Influxer's platform, allowing them to earn compensation through officially licensed apparel featuring their name and number. Influxer handles product creation, fulfillment, customer service and royalty payments so student-athletes can focus on their academic and athletic pursuits.
The partnership reflects Davis & Elkins Athletics' continued commitment to providing a first-class student-athlete experience and preparing Senators for success during and after their collegiate careers.
"We are excited to partner with Influxer to provide our student-athletes with another meaningful NIL opportunity. This platform will help Senators build their personal brands while giving our fans a direct way to support them through officially licensed merchandise," said Trey Short, NCAA Compliance Coordinator at Davis & Elkins College.
Fans will be able to purchase officially licensed apparel featuring participating Davis & Elkins student-athletes, with a portion of every sale going directly to the student-athlete. The partnership provides an easy, compliant avenue for supporters to invest directly in the success of Senators student-athletes while celebrating their favorite players.
"Influxer is proud to partner with Davis & Elkins College Athletics and create a meaningful NIL opportunity for Senators student-athletes. As a former college athlete, I understand how valuable it is for student-athletes to have accessible ways to build their personal brands and benefit from their name, image and likeness. Through officially licensed merchandise, Davis & Elkins athletes can connect more directly with their families, fans and community while earning from the support they have worked so hard to build," said Tyler Jaynes, Founder and CEO of Influxer.
The Influxer partnership complements Davis & Elkins Athletics' ongoing efforts to enhance the overall student-athlete experience through innovative partnerships and forward-thinking initiatives.
About Influxer
Influxer is an all-in-one NIL platform used by more than 75,000 athletes. Influxer produces officially licensed, personalized merchandise and pays athletes flat-rate royalties on every sale, at no cost to the athlete or the athletic department.