ELKINS – The Davis & Elkins College Department of Athletics today announced that it has entered into a 5-year partnership with NIKE through BSN SPORTS. The agreement, which will commence on January 1, 2019, is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing, branding and promotional opportunities.
"Our coaches desired an apparel partner that provides local representatives and BSN SPORTS not only delivers that level of service and support, but adds efficiency practices and unique initiatives that exceeded our expectations," said Director of Athletics Jamie Joss. "We thank Todd Northrop and his team for coordinating this agreement and transition. Their care and support demonstrate why BSN SPORTS has experienced such extreme growth in partnerships over the past decade."
Todd Northrop, Collegiate Select Vice President added, "This agreement with Davis & Elkins College affirms our highest aspirations for BSN SPORTS Collegiate Select program: delivering elite, customized products and services to our college customers. We are excited to partner with Davis & Elkins College to elevate the performance and impact of their top-notch and growing athletic program. Additionally, we can't wait to get to know all of the coaches associated with this great program and work tirelessly to put time back into their, day so they can spend more time impacting lives on the field of play."
BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.?
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
