ELKINS - The Davis & Elkins Athletics Department unveiled a new logo Wednesday morning, featuring a complete redesign of the previous logos for the school's intercollegiate athletics teams.
 
The redesign of the logos takes the Davis & Elkins College Athletics Department into an all new era as it features all new marks for the "Senators" and "Davis & Elkins" to go along with marks that feature the "D&E" that has been customary for the school's athletic.
 
The process for creating the new logos included input from coaches, administrators, and students, as well as marketing and communications for the college. Overseeing the efforts was Director of Athletics Jamie Joss.
 
"Being the only NCAA institution with the nickname Senators, we felt it was extremely important to have a logo that showcased our mascot, while maintaining the traditional D&E as a secondary athletic mark," said Joss.  "As we joined the Great Midwest Athletic Conference that will soon span across the states of Indiana, Kentucky, Michigan, Ohio, Pennsylvania, Tennessee and West Virginia, having a vibrant identity that includes what the D&E stands for was critical."
 
Mongoose Graphics of Thornton, Colo., designed the new Senators and Davis & Elkins College logos. Mongoose Graphics has considerable experience in logo design, having worked with the likes of Creighton University and South Dakota State University, as well as many other athletic programs across the country.  
 
"Working with Cory and the rest of the team at Mongoose Graphics was an amazing experience. We provided a vast library of the history of our institution, which dates back to 1904, and Senators Davis and Elkins, who founded the institution.  The logos not only embody the traditional Senator look, including physical attributes of both Davis and Elkins, but balance the tradition with a fierce and modern look, and the subtle identifier in the Senator beard with the outline of the state of West Virginia."
 
"There was resounding support of the new look after review with many of the constituents on campus including the entire student assembly.  We are confident this new Senator and D&E logo and wordmark will be welcomed by Senator Nation and the look will clearly identify Davis & Elkins College Athletics and the successful Senator teams for many years to come."
 
"We love that athletics has a new logo because we representing the school, as we did with our old logo, and we are also represented as the student athletes at the school," said Danielle Norton, the Vice President of the Student-Athlete Advisory Committee. "The new logo gives a face to the student athletes as we wear the new senator on our gear."
 
The new Senators likeness is making its debut in the coming days in several areas for the athletic department, including an updated Senator Nation Athletics website.
 
As part of the implementation, the athletics department is also releasing a new team store that will allow fans to sport new Senators gear in time for the holidays, as well as a new fan app that will feature the logo and encourage added fan engagement.